THE 70-20-10 RULE IN DIGITAL MARKETING

This is a strategic framework for allocating resources (budget, time, or content volume) across different types of activities to balance stable performance with innovation and growth.

70% – Proven, Performance-Driven Marketing (Core Growth)

70% Core (Proven Strategies): The majority of resources are dedicated to tried-and-tested marketing activities that consistently deliver reliable results and a strong return on investment (ROI). This forms the stable foundation of your marketing efforts

We invest 70% of your marketing in what already works and continuously drives results.

This includes:

High-performance SEO
Google Ads & PPC campaigns
Social Media Marketing
Website optimization
High-converting landing pages
Content & keyword strategy

20% – Emerging & Growth Opportunities

20% Growth (Emerging Opportunities): A smaller portion is allocated to new initiatives that show promise but haven't been fully proven at scale. The goal here is to explore scalable opportunities with manageable risk

20% of your effort goes into channels and tactics showing strong upward trends.

This includes:

Video marketing (Reels, Shorts, YouTube)
Influencer & micro-influencer collaborations
Conversion rate optimization
Email automation
Local SEO expansion

10% – Innovation & Experimentation

10% Experimentation (Innovation): The smallest portion is reserved for high-risk, out-of-the-box, or "moonshot" ideas. Many of these experiments may fail, but a breakthrough success can provide a significant competitive advantage

The final 10% focuses on experimentation and innovation to keep your brand ahead of competitors.

This includes:

AI-driven marketing
New platform testing (Threads, Pinterest Ads, Snapchat)
Creative A/B testing
Emerging ad formats
Advanced analytics & insights